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- posted
- Feb. 4, 2009
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- 3:49 p.m.
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- John
Typefaces that we love
February 2009
Typography isn't just about being legible and looking great.
When we choose an effective font, among other things, we try and achieve two important objectives:
1) Create an appropriate atmosphere and enable users to develop trust towards the site or printed media.
2) Make sure your collateral gets the main message across and users becomes interested in the services offered on the media.
Below you’ll find the first post of some first-class typefaces for corporate design that we love. Please notice that they are not free; however, we believe that these typefaces definitely work.
Graphik
“I ended up drawing inspiration from all parts of the 20th century. The heavy end of the family is based in part on Paul Renner’s Plak, a relatively obscure display typeface cut only in large sizes of woodtype, that is related to his heavier weights of Futura but has rounder, friendlier, fatter proportions“. By Christian Schwartz.
Stag Sans
The normal/quirky balance is a bit different in the heavy weights, which are more likely to be used for enormous headlines. The final result is a perfect match for Stag, and also works as a muscular counterpoint to just about any elegant serif face.
Prelo
A large sans-serif family with 18 weights with ligatures, alternates, fractions, scientific inferiors, superscript, swashes, oldstyle figures, lining figures, tabular figures, numerators, denominators, ordinals and smallcaps.
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