AMD
In-store Commercial

The Brief

To deliver a high-end, Video Production and DVD Design, in-store presentation to support the introduction of AMD LIVE!, the new media center solution developed by technology company AMD (Advanced Micro Devices).

The answer

Working closely with Mason Zimbler's team, it was clear that the style of photography should reflect the seamless and centralised nature of the AMD LIVE! system. With this in mind, the creative solution utilised an infinite, constantly revolving 360° style. The result was that the viewer is moved seamlessly from one scene to the next, emphasising the central focus of the technology. Significant use of on screen graphics in each shot required the relevant TV or digital screen to be keyed in during post production.

“From the outset Omni's professional and efficient approach provided us with the confidence to tackle the project head on.”

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DVD Production

Creation of a multilingual DVD for us in-store and as part of the packaging for the software.

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Video Production

Production services provided in-house by Omni included: co-script writing, storyboarding, pre-production, production, producing and directing, 3D build and texturing, compositing, motion graphics, colour grading and rendering services, plus a secure hybrid DVD built to work both on PC and domestic players as a demo and as digital signage at point of sale.

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