Toshiba
Leading Innovation

www.toshiba-europe.com/leadinginnovation

An award winning Flash based website and online commercials for Toshiba's new range of laptops

The Brief

To create an exciting, Flash based website which highlights six of the key features from Toshiba's new range of laptops.

The answer

This Flash website was produced by Omni as part of a larger offline and online marketing campaign run by B2B ad agency Mason Zimbler. The site, which was illustrated by McFaul, included six videos, all produced by Omni, shot against green screen and then keyed against the supplied illustrated backgrounds. The videos were then edited, animated, graded and encoded in-house.

“If you want commitment, expertise and a quality finish, look no further.”
Harvey Steed, Project Manager - MZL Toshiba

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The Script

All good stories start with a strong script.

Toshiba

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The Storyboard

Breaking down how all of the films will come together and what section require Motion Graphics and 3D work is essential. It also helps keep things on set moving fast.

Toshiba

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Green Screen Studio Shoot

It all started with a shoot downstairs in our green screen film studio.

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Early Stage Visualisations

It's important to mockup how the angles would work to help illustrators with their perspective.

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Connectivity Video

See all the videos and the Flash website here: Toshiba website.

The following video requires Adobe's Flash 10 pluggin to be seen. You can get this now from their helpful download page. Then enjoy the show.

Toshiba

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HD Video

The following video requires Adobe's Flash 10 pluggin to be seen. You can get this now from their helpful download page. Then enjoy the show.

Toshiba Video Production for HD Laptop

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Manage and Connect Video

The following video requires Adobe's Flash 10 pluggin to be seen. You can get this now from their helpful download page. Then enjoy the show.

Toshiba

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Secure Video

The following video requires Adobe's Flash 10 pluggin to be seen. You can get this now from their helpful download page. Then enjoy the show.

Toshiba

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Usability Video

The following video requires Adobe's Flash 10 pluggin to be seen. You can get this now from their helpful download page. Then enjoy the show.

Toshiba

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Protect Video

The following video requires Adobe's Flash 10 pluggin to be seen. You can get this now from their helpful download page. Then enjoy the show.

Toshiba

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