The RPS
Full Marketing Services

The Brief

To work alongside The Royal Photographic Society (The RPS) on their brand identity, web design, website development, exhibition design, graphic design across all printed media, brochure design, and stationery. All without losing sight of their tradition, prestige and heritage. 

The answer

Omni were selected as the creative, digital agency of choice to take to launch their new brand and website, which has signaled a new unified direction for The Society, presenting it for the first time as an exciting, modern organisation with strong core values and a renewed focus on its members.

“Working with Omni is not like working with a supplier but truly working with a partner.”

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Developing a strong brand

The Society was finding that over the years their brand was being misused throughout the groups, regions and around the world. They brought Omni in to help focus and clarify The RPS identity as well as develop a detailed brand guidelines document which laid out a set of clear do's and don'ts to abide by, helping to strengthen their overall public facing brand.

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The website and management of Ad campaigns

Together with the website design and development, Omni also manage the process of securing Ad campaigns from related sponsors such as Cannon and Nikon through to logging impressions and click throughs. The website can be found at: www.rps.org

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Printed quarterly workshop schedule

A series of printed materials to accompany events and to be used as mailers.

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Student Marketing Material

As part of The Society's drive to attract younger members Omni produced an interactive printed material which clearly shows the benefits for students joining or 'Discovering' The Society. Omni chose modern edgy imagery throughout the item and highlighted the work of two students, who had recently received bursary's from The Society.

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Marketing Materials

With the purpose of acquiring new members, this high quality, Society printed material showcases the photographic expertise of members who have either achieved an ARPS, LRPS of the coveted Fellowship distinction awards. It also ingeniously unfolds to reveal general Society information and the 'call for action'. The marketing team called it 'the thing that they had ever produced!'

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Exhibition photographic catalogues

Every year we produce several photographic catalogues, which feature some beautiful photography. We not only design the catalogue but we also provide print management, proofing on press and print scanning services.

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Application Forms

We produce detailed application forms which are mailed to their ever growing member base to help the flow of membership renewal. Omni have also recently developed an online eCommerce system which should streamline this whole process and save a great deal of time and money. 

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Educational Interactive CDROM's

A Flash based Interactive CDROM which is available to download online as a step by step guide to help photographers apply for an RPS distinction award.