Business Link
Awareness Raising Campaign

The production of an online and offline TV, Press and website campaign

The Brief

Develop an ad campaign to increase understanding of Business Link amongst businesses in the region – making a serious difference to perceptions.

The answer

Omni worked with Business Link on an awareness-raising campaign producing the TV commercial, accompanying microsite, YouTube channel and implementation of the sub-brand across the digital media.

“During the campaign there was an 18% uplift in market penetration across the South West region.”
Ian Robins, Marketing Planning and Communications Manager - Business Link

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TV Ad Campaign

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Business Link

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