Middlesex
Cinema Ad Campaign

The Brief

Middlesex University: proud of their excellent reputation, heritage, breadth of courses and their London centric location commissioned Omni to come up with something different, something that would set them apart.

The following video requires Adobe's Flash 10 pluggin to be seen. You can get this now from their helpful download page. Then enjoy the show.

The Answer

Omni: setting the standard when it comes to their ‘Business of Learning’ promos, pitched the idea of ‘a celebration of students’ that showed the heightened moments of learning across all campuses in super sexy, slow mo, high resolution video, using the Red One Camera.

Following the shoot and edit, a 1min and 3min version were then finely cut to music by Broadway Project, who put together a highly charged, barn storming, copyright safe mix of Beethoven’s 9th symphony that would collide the old with the new in an exciting and visually dramatic fashion.

The result was a very happy client and a cinema campaign to rally the troops.

“If Omni was wasabi it would be so hot that it would melt your tongue to your spine, even then I’d still recommend you don’t be sparing in your application.”