Branding
Company or Product Branding

Developing a powerful brand identity is both a creative and strategic exercise that involves appraising every aspect of a business and how it needs to be experienced internally and externally.

Identity is the unique character of a group or brand - a combination of reputation, name, culture, manner and values. Identity design represents these qualities and in doing so adds value to them.

Bristol based Omni, develop an intricate understanding of the group or brand in order to understand and thus influence its presented image.

Some branding jobs involve very detailed workshop sessions, S.W.O.T. analysis, in-depth concept work etc. Other jobs for smaller scale SME's sit in the, "Can you do me a logo?" camp. Either way, we deeply enjoy the whole process of developing a clear sense of identity for a customer.

Our branding projects always include the production of a print ready and emailable Brand Guidelines Document, which breaks down how the new identity should be used by external suppliers and internal staff, various logo versions, related fonts, complimentary colours, stationary uses, logo clearance distances, minimal sizes, etc. We also produce multiple formats for print, web and TV usage.

Some projects that utilised this service: