Search Engine Optimisation
SEO

Generating effective Search Engine Optimisation (SEO) can make all the difference to your web marketing campaign.

Building a website to web standards ensures that it has the best chance of being picked up naturally via all the major search engines and we would not recomend an SEO campaign until you new where your site was sitting naturally with Google first, so that the results are measurable.

There are many other considerations to an effective SEO campaign, which all help push your site that much closer to the top.

Today, there are over 30 Billion web pages out there, all vying to get to the top of Google. The way that Google organises these into some sense of order is whether they are adding value to the online community by sharing relevant information. One way it judges its value is how many related inbound links it has out there on other websites. i.e. A website which has content about 'kittens' links to your website because you sell cat food. The page it links to has similar content on it (within the browser title, meta data, alt tags, image titles, keywords and body text) and Google therefore adds value to your site. Over time, and with many more related content inbound links, it will start to push your site higher and therefore generate that much more traffic.

You can see the effects of this by looking at the sites with the highest Google page ranking such as BBC, Wiki, etc. which are packed with valuable information. What is so nice about this system is that it ensures through web standards and quality of content that you are adding rather than polluting the web making it a better place for all of us.

The most powerful way of manipulating this to your advantage is through targeted online press, PR campaigns and links through online directories there are many other SEO techniques, which help the whole process along. Omni will work with you to ensure that you have the best chance of being found.

We always suggest that with a new website build you should wait until Google caches your site as all website projects we have been involved in have dramatically moved up the pages of Google naturally.

Some projects that utilised this service: