Search Engine Optimisation
SEO

Generating effective Search Engine Optimisation (SEO) can make all the difference to your web marketing campaign.

Building a website to web standards ensures that it has the best chance of being picked up naturally via all the major search engines but there are many other considerations to an effective SEO campaign, which all help push your site that much closer to the top.

Today, there are over 30 Billion web pages out there, all vying to get to the top of Google. The way that Google organises these into some sense of order is whether they are adding value to the online community by sharing relevant information. One way it judges its value is how many related inbound links it has out there on other websites. i.e. A website which has content about 'kittens' links to your website because you sell cat food. The page it links to has similar content on it (within the browser title, meta data, alt tags, image tags, keywords and body text) and Google therefore adds value to your site. Over time, and with many more related content inbound links, it will start to push your site higher and therefore generate that much more traffic.

You can see the effects of this by looking at the sites with the highest Google page ranking such as BBC, Wiki, etc. which are packed with valuable information. What is so nice about this system is that it ensures through web standards and quality of content that you are adding rather than polluting the web making it a better place for all of us.

The most powerful way of manipulating this to your advantage is through targeted online press, PR campaigns and links through online directories there are many other SEO techniques which help the whole process along. Omni will work with you to ensure that you have the best chance of being found.

We always suggest that with a new website build you should wait until Google caches your site as all website projects we have been involved in have dramatically moved up the pages of Google naturally.

If you are in a very flooded market and you are still not reaching the top we can manage a Google ad words campaign with you or we also offer a targeted key phrase SEO service. This 3-4 month initial campaign is broken into the following action plan:

• Omni build your website utilising the most up to date build techniques ensuring that it is built cleanly, following all web standards making it easy for those SEO spiders to crawl it. NOTE: If your site is a new launch as opposed to a re-design, it may take search engines some time to crawl and index all of the pages, whilst it registers your site as a valuable information resource for the web.
• Through consultation we will establish the most important group of key phrases and landing pages that you would like to be found with though all the major search engines. (Google, Yahoo and MSN)
• Omni will implement the targeted campaign, feeding back during the process using a bespoke desktop SEO measuring tool so that you can see precisely how the chosen key phrases are maximising the traffic to your website and ultimately your ROI.

Case study: www.revelation-events.co.uk

Revelation took up our campaign and within under 2x months they moved from below 100 in Google UK to the very top. The best results possible.

'Award Ceremony Organisers' - Google UK 1st and 2nd on page 1

'Exhibition Suppliers Organisers' - Google UK 1st and 2nd on page 1

'Live Event Filming' - Google UK 1st and 2nd on page 1

'Event Management and Production' -Google UK 2nd on page 1

From not having any web enquiries at all, Revelation are now dealing with web enquires as a regular part of their day to day business.

Some projects that utilised this service: